We are lucky enough to live and work in Guiseley, and it’s where we concentrate some of our SEO (Search Engine Optimisation) as there are local businesses we deal with directly. Guiseley is a town in the metropolitan borough of the City of Leeds, West Yorkshire, England. Historically part of the West Riding of Yorkshire, it is situated south of Otley and Menston and is now a north-western suburb of Leeds with a population of approximately 23,000 people.
SOMETIMES LOCAL IS BEST
Being local means we know the area, and the people who live here – which gives us an insight that we can apply to our Search Engine Optimisation for local companies. Sometimes local is best, and knowing a company is genuinely on your doorstep rather than a national company who might be harder to deal with is good news if you are spending a lot of money on an important purchase for your home.
FOCUS YOUR SEARCH ENGINE OPTIMISATION
One of the major advantages of being a local business is that your online presence can be targetted directly to the people you want to reach and the customers you need to be in front of. Having a website or social media presence that targets a wider audience is great if your a larger company that has the infrastructure to deal with enquirie from anywhere. If you want customers from specific areas then you need SEO that focuses on people in that area and puts your information in front of them.